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The Global Branding Awards was established with the aim of honouring excellence in brand performance and rewarding companies across different sectors. The award honours companies whose brands have performed extraordinarily well in various fields. The awards are given to acknowledge key players who strive for fineness and provide a platform for recognition. The award also aims to identify, create awareness about the significance of exceptional service delivery & reward their performance with the ultimate global recognition.

The awards criterion focusses on both on brand leadership and leadership brand. Brand leadership is where the organisation has a reputation for developing exceptional managers with a distinct set of talents that are uniquely geared to fulfill customers’ and investors’ expectations. A company with a leadership brand inspires employees and managers that will consistently make good on the firm’s promises; and brand leadership is where the role of a brand and its power and importance as a strategic differentiator, to globally brand position and management with customer-centricity and valuation metrics where it will inspire customer loyalty and enable organizations to charge price premiums.

The Global Branding Awards 2017 is all about TOP achievers and accomplishments!

The event is expected to showcase the highest levels of Global Brands representing the diplomatic, business, government, philanthropic, media, celebrity, and social sectors. An evening of recognition, glamour and splendor and gathering to Foster Friendship and Build New Bridges in Business.

The awards is organised by Global Brands Council and The Leaders International, a high profiled business magazine and endorsed by American Leadership Development Association (ALDA), a US based NGO which showcases leadership and branding at large. The dynamic combo of these organizations will portray high levels of professionalism and excellence never before seen in Malaysia. This ultra-prestigious event will lend its own charisma and splendor, outshining the rest.

Achievements in over 30 categories will be recognized and honored with its unique award. The awardees will be selected by high profile judges from all parts of the globe. The event will seek to honour organisation with brands for their exemplary contributions towards global growth in economic and leadership development. They will be the Leaders of Brands in the glittering evening in an ode to their impeccable leadership brands qualities. This event will richly contribute to the leaders who took extra efforts in brand building while nurturing the global economy to grow.