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A Brand Strategy Council with a purpose

The Brands Council objective is to be a though leader in helping individual and organisations to achieve success by building authentic, humanised and differentiated brands.

We believe in changing the world one company at a time by working with each other to develop a powerful purpose-led brand strategy. Our councils are made up of individual who themselves are brands in their own right who can assist organisations to uncover their unique identity by exploring determining factors such as purpose, values and philosophy, and develop approaches to drive tight alignment between these and their brand behaviour, brand communication and customer experience.

The council members are strategy specialists whose experience spans a diverse range of branding assignments across sectors and markets for some of the world’s premier brands

The Global Brands Council is created to guide to shed lights on the subject of branding; what it is, how it works and how we can use it to help improve our business or the perception of one service.

We'll explore:

  • What we mean by brand and branding
  • How the web has changed the relationship with customers
  • How branding can help your business
  • The key ingredients of any good brand
  • How to communicate, manage and develop your brand identity
  • Branding for different market sectors
  • The relationship between design and branding