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Why Global Brands Council?

A brand is more than a name; it's often a company's single greatest asset. As executives charged with brand stewardship, the council discuss externals that affect our brands – political and media trends, efficiency frameworks like Six Sigma, and market shakeups – while sharing the latest wisdom on brand management to the global audience. Besides that the council also develop brand architecture, scorecards, budgets, and strategies, using theories of core and adjacency growth and disruptive innovation.

A brand is both the prism through which the world sees a company and the ideal against which its employees measure their performance. The council candid exchanges do more than refine our logos and slogans; they affect our members’ companies’ bottom lines.